Founded in 2015, Rogue Initiative is led by multi-award-winning industry veterans, including alumni from Infinity Ward, Activision, Electronic Arts, Rocksteady, Amblin Entertainment, Dreamworks Animation, New Regency, and Sony.
Our Executive Team
As the CEO & Creative Director of Rogue Initiative Studios, Blumel is leading a growing team of fearless world creators who are making the impossible a reality through the melding of technology and creativity that has marked his nearly 26 years in feature film, animation, immersive reality and AAA interactive production.
A key producer on the three-time BAFTA award-winning team at Activision’s Infinity Ward game development studio, Blumel was part of the creation of the iconic CALL OF DUTY MODERN WARFARE franchise. He brings to bear an extremely unique skill set and experience that is ideally suited to today’s multi-platform entertainment offering. The ability to create worlds which house an infinite number of entertainment possibilities led Blumel and Co-Founder Cathy Twigg to create Rogue Initiative as a new force in the industry in 2015.
Prior to Infinity Ward, Blumel spent a decade gaining experience in story development, animation technology and live-action film production at Dreamworks SKG and Amblin Entertainment, working on titles that included PRINCE OF EGYPT, THE ROAD TO EL DORADO, SHREK, THE ISLAND, TRANSFORMERS, MINORITY REPORT, AI and THE RING.
Blumel is a sought-after speaker who has been featured in The Hollywood Reporter, Bloomberg TV, Venture Beat and other high profile industry trades. He’s a member of The Producers Guild of America, The International Game Developers Association, British Academy of Film and Television Arts and advisor to the State of Louisiana’s Economic Development Division, LSU’s Digital Media Arts program and two Asia-based tech & entertainment startups.
He is one of the entertainment industry’s most successful filmmakers, currently listed as the 4th highest grossing director of all time. The films that Bay has directed and produced have grossed more than $7.5 billion worldwide.
His directing resume includes the films Bad Boys and Bad Boys 2, The Rock, Armageddon, Pearl Harbor, The Island, Pain and Gain, and 13 Hours: The Secret Soldiers of Benghazi, 6 Underground and Ambulance; as well as five films in the Transformers blockbuster franchise. Bay is also the founder and principal partner of Platinum Dunes, a production company whose films include Teenage Mutant Ninja Turtles and Teenage Mutant Ninja Turtles: Out of the Shadows along with The Purge and Ouija franchises.
Bay has also produced several successful television series, among them, TNT’s The Last Ship, Starz’s Black Sails, and Paramount’s Jack Ryan, starring John Krasinski.
Twigg’s creative development, production and distribution experience spans more than 20 years and includes feature films, television and animated properties. Using her diverse expertise to build a platform for bringing creativity to life and building a team of like-minded entertainment innovators is one of the reasons she and Pete Blumel founded Rogue Initiative in 2015.
Twigg began her career at MTV Films, where she was responsible for discovering new talent and creating projects and properties for the development slate. Following her time at MTV, she held executive positions at Dreamworks Television Animation, Sony Pictures Television, Bandeira Entertainment and Dreamworks Animation, working on both feature films and multiple live-action television series.
Her many credits include KUNG FU PANDA, HOW TO TRAIN YOUR DRAGON, MADAGASCAR 1 & 2, MONSTERS VS ALIENS, ELECTION, VARSITY BLUES, BEING JOHN MALKOVICH, GROSS POINTE BLANK.
Named one of entertainments Top 10 Innovators by Variety, Twigg is an active and engaging speaker who has been featured at Casual Connect, Digital Hollywood, LSU’S Game Fete, Tech Open Air, Red Stick International Film Festival and Women in Tech. She is an advisor to the State of Louisiana’s Economic Development Division, LSU’S Digital Media Arts Program and several entertainment startups.
Using her well-rounded film, animation, television and worldwide product distribution experience, she has produced, directed and written several films and web series and is currently developing the company's IP for interactive, feature, television, and XR projects.
A career entertainment entrepreneur and business executive Ehrig’s role at Rogue Initiative includes developing content for cinematic, streaming, and interactive media projects around the world.
Prior to joining Rogue, Ehrig founded Hong Kong based Shadow Factory, one of Asia Pacific’s leading immersive technology innovation agencies. Leading a team of more than 65 creative professionals, he created and developed innovative experiences for the leading creative agencies across Asia using cutting edge immersive technologies. Notable clients include Facebook, Hong Kong Disneyland, Duty Free Store, The Golden State Warriors, FC Barcelona, The Sands Group, Four Seasons Hotel, HSBC, and Microsoft X-Box.
Ehrig possesses a deep financial and legal background in addition to his real-time engine expertise, having served as Vice President of the Winterbotham Trust Company, providing financial services for international entrepreneurs in Asia, Europe, and Latin America. An expert in Asia and International finance operations, Ehrig’s experience includes venture investment, international securities, cross-border payments platforms, corporate law, and fiduciary services.
Devin holds an LLM in Banking and Financial Law from Boston University as well as a J.D. from the Chinese University of Hong Kong and speaks both Mandarin and Cantonese. He continues to give back to start-ups and other young entrepreneurs through his involvement as a mentor in Founder’s Institute and Blue Start-up’s Hawai’i.
Etheridge, whose contributions span the development of projects across the Rogue spectrum of Film, Games, Television, and Immersive Experiences, brings a deep understanding and appreciation of storytelling, recognizing that it is the heart of any project, and any world, he immerses himself in.
Etheridge began his career at Walt Disney Studios, moving on to William Morris Endeavor and New
Regency before joining us at Rogue Initiative. He is a proud Michigander and a graduate of the University of Michigan.
writer, producer, artistic and technical director, designer of scenes, lighting, sound and costumes and performer on the stage as well as in the classroom, now leveraging that experience to help discover new worlds for storytellers at Rogue Initiative Studios as Vice President, Innovative Strategy & Educational Outreach.
Siebrasse built his entertainment career on the stage, contributing to the theatrical productions of
Oedipus Rex (twice), MacBeth, A Midsummer Night’s Dream (twice), Tartuffe, Three Sisters, Cyrano de Bergerac, You Can’t Take It With You, Buried Child, Thoroughly Modern Millie, Footloose, Urinetown The Musical, along with more than a dozen other original productions.
With an extensive academic background, including three Bachelor of Science Degrees (Physics; Communication Studies & Theater Production; Education) and two Master of Science Degrees
(Technology for Education; and Theatre Studies: Production and Design.), Siebrasse is also a strong mentor, having served on the board of multiple theatrical companies and performing arts educational programs throughout his career.
Managing Director, Media, Culture, & Risk Management
Community & Talent